Social Vend unveiled it's unique automated retail concept for H&M Group brand &OtherStories at flagship Galeries Lafayette, Paris.
Paris is just the first step, with big plans for automated retail with a further deployments set for 2021.
Andrew Theodore
CEO, Social Vend
We set out to create a unique experience, that feels native, fast and intuitive for users. It's immersive and fun, transcending the gap between e-commerce and brick-and-mortar stores."
An interactive retail story.
The retail experience is centered around a huge interactive touch screen with a custom software interface, the machine features beautifully presented illuminated display windows showcasing a curated selection of the brands scented bath and body products.
Ebba Kettner
Head of Brand Design, & Other Stories
“We felt very inspired by the idea of creating our own vending machine experience, turning it into a mini version of our stores," Ebba Kettner, head of brand design for & Other Stories, explained in a press release. "It has special features conveying several layers of our world. We hope that it will make people curious and inspire them to explore our stories."
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