Launch of the OnePlus 5T handset with O2.
brief
To mark the launch of the new 5T handset, O2 teamed up with OnePlus. The brief was to reward existing O2 Priority customers and promote the exclusive release of the handset on O2.
solution
To illustrate the advance processing power of the OnePlus5T and amplify the brand message across social media, we designed a custom game that incorporated Instagram and a skill-based memory game.
The activation launched simultaneously across 3 UK cities and the game was designed to be challenging, with only one player winning a handset in each city.
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