brief

At the 'About You' influencer awards in Munich, McDonalds wanted to engage with influencers and increase awareness of the new McCafe range.

solution

We deployed an Instagram powered machine with a branded reaction game with a leader board.

The mechanic was simple: share a post on Instagram using the brand tag, play the game and win a prize.

Every participant received prize and the player with the highest game score won a 'McFlurry Gold Card'.

Free McFlurrys for a year!