20 cities in 30 days! A national roadshow with Pepsi.
brief
To promote the launch of the exciting new Pepsi Max Ginger flavour, deliver samples and engage through an exciting gamified experience.
Solution
We created a super sized set-build of a Pepsi Max can to house one of our flagship vendmax™ machines to go on a nationwide tasting session. The activation travelled to an impressive 20 cities in 30 days.
The vendmax operated as a one- arm-bandit style game mechanic. Prizes included festival experiences, gig tickets and branded merchandise.
results
7380
Interactions
922
Prizes Won
30
Days
20
Cities
Added benefit
To maximize Pepsi's ROI and target their key demographic the machine was configured to ensure that only millennials were the receivers of 'high-value' festival experience prizes.
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Find us
London
HQ
Social Vend,
1110 Great West Road,
TW8 0GP
+44 (0)20 3920 6684
Satellite
Social Vend - WeWork,
41 Corsham Street,
N1 6DR
Denver
North American HQ
501 Raritan Way,
Denver,
CO 80204
+1 (212) 389 2867