Services
Case studies
MulberryLights

An interactive and immersive retail experience for Mulberry.

Brief

To create an interactive and immersive retail experience, drive social shares and increase footfall to stores during a key trading period.

Solution

We deployed a custom Vendmax™ Plus machine wrapped head to toe in Mulberry graphics and created a bespoke user interface designed to capture customer data and create a rewarding brand experience.

Participants were invited to give data or share branded social content to play an interactive 'one-armed-bandit' style game with a chance to win Mulberry goodies.

Results

5

Cities

5.8k

Interactions

4.2k

Data results

4.6M

Social reach

Summary

The results over-delivered on Mulberry’s KPIs - creating exponential increases in both traffic and sales, driving higher than anticipated data capture, and 4.62 million organic social media impressions.

Significant PR coverage was also generated across key titles including Campaign, Drapers and Tatler.

User Interface

The Mulberry UI was designed by their in-house design department and built by us, exactly to specification.

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Find us

London

HQ

Social Vend,
1110 Great West Road,
TW8 0GP

+44 (0)20 3897 4845

Satellite

Social Vend - WeWork,
41 Corsham Street,
N1 6DR

New York

North American HQ

154 Grand St,
NY 10013