brief

McDonald's wanted to promote the new style McCafe experience to attendees of Glow Beauty Show in Berlin.

The objective was simple, engage with attendees and distribute branded merchandise.

solution

We created a kiss detecting vending machine, with emotion recognition technology.

Participants were prompted to 'Blow a kiss' at the vending machine, the kiss would activate a branded 'Spin-to-win' wheel of fortune to win a prize.

Days

Kisses