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BarclaycardBritish Summer Time

The British Summer Time festival in Hyde Park saw special treats for Barclaycard customers and the public alike.

brief

To creat a delight and excite activity that would drive social interaction across Twitter & Instagram and raise brand awareness.


solution

We loaded two of our Vendmax™ machines with awesome goodies including Ray Bans, Beats headphones and branded merchandise ready to be won by Barclaycard revellers.

The machines were running a custom Twitter & Instagram user interface complete with an interactive wheel-of-fortune gaming element.



The Results

12.5k

Interactions

2.1m

Social Reach

12

Days

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