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Case Study

The British Summer Time festival set in Hyde Park saw special treats for Barclaycard customers and the public, alike.

The campaign

Barclaycard wanted to reward their own customers. This year they introduced VendMax Goodie Generators into Barclaycard Playground, an exclusive customer area.

The machines were loaded with awesome goodies including Ray Bans, Beats headphones and branded merchandise ready to be won by Barclaycard revelers.

See how it went

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Duration

12 days
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Interactions

12,506
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Social Posts

8,425
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Social Reach

2,600,000
journey

The user journey

Barclaycard wanted two seperate user journeys, one to gain social media exposure on Twitter and Instagram and the other for people to just have fun with!

The takeaway

The activation was a massive success with the machines in constant use. Both the number of interactions and generated social reach far exceeded forcasts and created valuable ROI for the client.